Resources Library by ANA

Sports coverage in daily newspapers

This report covers our findings on peoples’ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record)....

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Iain McLellan

November 25, 1987

Using sources of readership data for editorial research

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Author: Jochen Hansen

Company: Institut für Demoskopie Allensbach GmbH

November 25, 1987

Oscar

The paper describes how the two research companies involved set about the project, the kind of results that were obtained, the working system that has been established, and suggests probable implications for the future of outdoor advertising....

Catalogue: Seminar 1986: New Developments In Media Research

Authors: Derek Bloom, Tim S. Bowles

June 15, 1986

A new method for the measurement of the effectiveness of poster campaigns

This paper describes a research-program that started with a check on the execution of poster campaigns. By means of samples drawn from the files of poster sites in the Netherlands each month a number of sites was checked on the presence of posters...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Theo Hess

Company: NIPO

June 15, 1986

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research

Authors: Eva Maria Hess, Otmar Ernst

June 15, 1982

Media measurement by direct recording methods

The study group "readership analysis of medical journals" - called LA-MED - usually once a year presents actual data for media planners obtained by a standard interview, which is comparable to that of the German readership analysis for general...

Catalogue: Seminar 1982: Improving Media Research

Authors: Dieter Müller-Veeh, Gunda Opfer

June 15, 1982

The coverage rate of soluble coffee consumer panel

Our objective then is to determine whether consumer panels are truly representative of the market place for soluble coffee. To explain this low coverage, we looked closely to: 1) The kind of consumers sales that the panel was providing us. The kind...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Françoise Rostand, Nathalie Finaz

Company: Nestlé

June 15, 1982

New research results require methodological change

Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally,...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: Friedrich W. R. Tennstädt, Renate Köcher

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1980

An international model for the prediction of television coverage and frequency distribution

One of the advantages of a panel system of media measurement is that we can examine the exposure of a whole schedule and not just individual spots or programmes. Advantage has been taken of this by several so-called 'cover and frequency guides'....

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Authors: Robert Hulks, S. Thomas

June 15, 1980